EVALUATING THE EFFECT OF INNOVATION STRATEGIES ON THE GROWTH OF MULTINATIONAL CORPORATION IN A SUB-SAHARAN AFRICAN REGION #GHANA
Translated title
EVALUATING THE EFFECT OF INNOVATION STRATEGIES ON THE GROWTH OF MULTINATIONAL CORPORATION IN A SUB-SAHARAN AFRICAN REGION # GHANA
Author
Osei, Emmanuel
Term
4. Term
Publication year
2023
Submitted on
2023-05-31
Abstract
This thesis examines how different innovation strategies shape the growth of multinational corporations operating in Ghana, a Sub-Saharan African context where established local competitors often set the pace. Building on prior research and a conceptual framework that integrates process, organizational, product/service, and marketing innovation, the study addresses conflicting evidence on the innovation–performance relationship and also explores motives for outward foreign direct investment (OFDI) in Ghana. The planned empirical design, as outlined in the early chapters, employs reliability assessment (Cronbach’s alpha), one-sample tests, correlation analysis, and regression analysis alongside demographic profiling. The aim is to identify which types of innovation most effectively support business growth in Ghana and to derive practical implications for tailoring innovation to local market conditions. Specific statistical findings are reported in later chapters and are not included in this excerpt.
Dette speciale undersøger, hvordan forskellige innovationsstrategier påvirker væksten hos multinationale selskaber i Ghana, en del af Sub-Sahara Afrika, hvor lokale aktører ofte er stærkt etablerede. Med afsæt i eksisterende forskning og et konceptuelt rammeværk, der omfatter proces-, organisatorisk, produkt-/service- og marketinginnovation, adresserer studiet de modstridende resultater i litteraturen om sammenhængen mellem innovation og forretningspræstation og inddrager samtidig motiver for udgående direkte investeringer (OFDI) i Ghana. Den planlagte empiriske tilgang, som fremgår af de tidlige kapitler, omfatter pålidelighedsvurdering (Cronbach’s alpha), one-sample tests, korrelationsanalyse og regressionsanalyse samt demografiske profiler. Formålet er at identificere, hvilke innovationstyper der bedst understøtter forretningsvækst i den ghanesiske kontekst, og at udlede praktiske implikationer for, hvordan MNC’er kan tilpasse innovationsindsatser til lokale markedsforhold. Konkrete statistiske resultater præsenteres i de efterfølgende kapitler og indgår ikke i dette uddrag.
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