European network operators’ market position at the beginning of 2020. Emerging challenges and opportunities driven by changes and trends in a more digitally connected world
Author
Dodu, Petre-Dragos
Term
4. Term
Publication year
2017
Submitted on
2017-08-24
Pages
82
Abstract
Datatrafikken vokser hurtigt, og smarte teknologier breder sig, hvilket gør telebranchen meget dynamisk. Telekom-netværksoperatører—de virksomheder, der driver mobil- og internetnetværk—undersøger markedet for nye måder at fastholde lønsomhed og skabe tilfredshed hos alle aktører i telekommunikationens værdikæde. Resultaterne varierer mellem regioner på grund af markedsvilkår, regulering og teknologisk udvikling, som påvirker strategiers langsigtede bæredygtighed. I Europa står operatørerne i en særlig følsom situation: stigende databehov, hurtige teknologiske skift og illoyal konkurrence, der drager fordel af de gældende markedsvilkår. Samtidig kan nogle af de mest lovende løsninger paradoksalt nok udspringe af de samme kræfter. Denne afhandling giver et overblik over de centrale udfordringer og muligheder for europæiske netværksoperatører og foreslår et sæt indbyrdes forbundne løsninger, der skal afhjælpe de største pres og hjælpe dem med at tilpasse sig det nye forretningsmiljø. Et større casestudie forankrer analysen og reflekterer over operatørernes position i lyset af nye tendenser og behovet for nye forretningsmodeller samt mulighederne for at styrke deres markedsposition. Afhandlingen afsluttes med drøftelse af resultater, konklusioner i tråd med problemformuleringen og anbefalinger til fremtidig forskning.
Data traffic is growing fast and smart technologies are spreading, making the telecom industry highly dynamic. Telecom network operators—the companies that run mobile and internet networks—are scanning the market for ways to stay profitable and keep all stakeholders in the telecommunications value chain satisfied. Performance differs across regions because of market conditions, regulation, and technological change, which shape the long-term sustainability of business strategies. In Europe, operators face a particularly sensitive moment: accelerating data demand, rapid technology shifts, and unfair competition that benefits from current market rules. Yet some promising solutions may also stem from these same forces. This thesis offers an overview of the key challenges and opportunities for European network operators and proposes a set of connected solutions designed to relieve the strongest pressures while adapting to the new business environment. A major case study anchors the analysis and reflects on operators’ position amid emerging trends and the need for new business models, as well as on opportunities to strengthen their market standing. The thesis concludes with discussion of findings, conclusions aligned with the research problem, and recommendations for future research.
[This abstract was generated with the help of AI]
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