Escaping Reality into Flow: Flow within Four Realms of Web-based Virtual Experiences
Authors
Gruodis, Karolina ; Pedersen, Kseniya
Term
4. term
Education
Publication year
2010
Abstract
Specialet undersøger webbaserede virtuelle oplevelser med udgangspunkt i Experience Economy (værdi skabes gennem mindeværdige oplevelser) og den psykologiske tilstand flow (dyb fokus og nydelse). Det ser på, hvordan flow kan anvendes på fire typer oplevelser i turismerelaterede virtuelle miljøer, og hvordan immersion (at være opslugt af en oplevelse) er begrebslagt inden for disse typer. Som casestudie bruges River Cottage-websitet for gourmetrejser, hvor en gennemgang af sitet kombineres med interviews med besøgende for at finde praktiske indikationer på de teoretiske pointer. Undersøgelsen udforsker, hvordan en optimal flow-oplevelse, som interviewpersonerne beskriver den, kan etableres inden for de fire oplevelsesområder på River Cottage-sitet.
The thesis examines web-based virtual experiences through the lens of the Experience Economy (creating value through memorable experiences) and the psychology of flow (deep focus and enjoyment). It considers how the flow concept can be applied to four types of experiences in tourism-related virtual environments, and how immersion (feeling absorbed in an experience) is conceptualized within these types. Using the River Cottage gourmet travel website as a case, the study combines a site review with interviews of visitors to seek practical evidence for its theoretical points. It explores how an optimal flow experience, as perceived by interviewees, can be established within the four experience realms on the River Cottage website.
[This abstract was generated with the help of AI]
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