ENHANCING THE PARTICIPATION OF TRUNG NGUYEN COFFEE IN THE GLOBAL VALUE CHAIN (GVC)
Author
Tran, Thi Tuong Vi
Term
4. term
Publication year
2018
Submitted on
2018-06-06
Pages
94
Abstract
Dette studie undersøger, hvordan innovationer i forsyningskæden kan hjælpe Trung Nguyen Coffee med at deltage mere fuldt i kaffens globale værdikæde (GVC) – det internationale netværk af processer, der fører et produkt fra farm til forbruger. Trung Nguyen er valgt, fordi virksomheden, trods stor kapacitet og kvalitet, i dag har en relativt begrænset rolle i kaffens GVC. Med et casestudie kortlægger undersøgelsen Trung Nguyens forsyningskæde og virksomhedens nuværende position i kaffens GVC. Data er indsamlet via interviews, dokumentanalyse og internetsøgninger. En gennemgang af centrale begreber – innovation, innovationssystemer, nationale innovationssystemer, globale værdikæder og forsyningskæder – danner undersøgelsens analytiske ramme. Resultaterne peger på, at Trung Nguyen bør prioritere to innovationsspor for at styrke sin deltagelse i GVC: at engagere sig i international forskning og udvikling (F&U) og at indføre nye indkøbsteknologier (procurement). Studiet fremhæver også betydningen af Vietnams nationale innovationssystem for kaffebranchen: Koordineret støtte fra offentlige og private institutioner og politikker kan styrke Trung Nguyens deltagelse og samtidig gavne den bredere vietnamesiske kaffeindustri.
This study examines how supply chain innovations could help Trung Nguyen Coffee participate more fully in the coffee global value chain (GVC)—the international network that moves a product from farms to consumers. Trung Nguyen was chosen because, despite strong capacity and quality, the company currently plays a relatively limited role in the coffee GVC. Using a case study approach, the research maps Trung Nguyen’s supply chain and its current position in the coffee GVC. Data were collected through interviews, document analysis, and online sources. A review of key concepts—innovation, innovation systems, national innovation systems, global value chains, and supply chains—provides the analytical framework. Findings suggest that to deepen its GVC participation, Trung Nguyen should prioritize two areas of innovation: engaging in international research and development (R&D) and adopting new purchasing (procurement) technologies. The study also highlights the importance of Vietnam’s National Innovation System for the coffee sector: coordinated support from public and private institutions and policies can strengthen Trung Nguyen’s participation and, in turn, benefit the wider Vietnamese coffee industry.
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