Enhancing the Internal Insights Tool as a Service: Increasing service adaptation rate through design: Increasing service adaptation rate through design
Translated title
Enhancing the Internal Insights Tool as a Service: Increasing service adaptation rate through design
Author
Nyirö, Eszter Kincsö
Term
4. term
Education
Publication year
2025
Submitted on
2025-05-26
Pages
60
Abstract
This thesis, conducted with A.P. Moller – Maersk, shows how InsightsHub was reshaped from a basic SUS-based usability scoring tool (a quick way to rate ease of use) into a modular internal service built from reusable building blocks. Using a service design approach—designing around real user needs and organizational workflows—the work focused on aligning the platform with how teams actually operate. The project progressed through three steps: user research to understand needs, prototyping expanded value streams (end-to-end processes that create value), and delivering a validated service blueprint (a detailed, tested map of how the service should work). The aim is to increase adoption, improve ease of use, and position InsightsHub as a scalable, insight-driven service that supports Maersk’s wider digital transformation.
Dette speciale, udført sammen med A.P. Moller – Maersk, viser, hvordan InsightsHub blev udviklet fra et grundlæggende SUS-baseret værktøj til brugervenlighedsscore (en hurtig måde at vurdere, hvor let noget er at bruge) til en modulær intern service bygget af genanvendelige byggeklodser. Med en servicedesign-tilgang—at designe ud fra reelle brugerbehov og organisatoriske arbejdsgange—fokuserede arbejdet på at tilpasse platformen til, hvordan teams faktisk arbejder. Projektet forløb i tre trin: brugerundersøgelser for at forstå behov, prototyper af udvidede værdistrømme (ende-til-ende forløb, der skaber værdi) og levering af en valideret service blueprint (et detaljeret, afprøvet kort over, hvordan servicen bør fungere). Målet er at øge anvendelse, forbedre brugervenlighed og positionere InsightsHub som en skalerbar, indsigtsdrevet service, der understøtter Maersks bredere digitale transformation.
[This apstract has been rewritten with the help of AI based on the project's original abstract]