Enhancing the Internal Insights Tool as a Service: Increasing service adaptation rate through design: Increasing service adaptation rate through design
Translated title
Enhancing the Internal Insights Tool as a Service: Increasing service adaptation rate through design
Author
Term
4. term
Education
Publication year
2025
Submitted on
2025-05-26
Pages
60
Abstract
This thesis project, conducted in collaboration with A.P. Moller – Maersk, explores the transformation of InsightsHub from a basic SUS scoring tool into a modular internal service. Applying a service design methodology, the work focused on aligning the platform with organizational workflows and user needs. The project unfolded in three phases: user research, prototyping expanded value streams, and delivering a validated service blueprint. The outcome aims to increase adoption, improve usability, and reposition InsightsHub as a scalable, insight-driven service supporting Maersk’s broader digital transformation.
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