Drivers & fashions in operations consulting industry in Denmark
Author
Michailidou, Maria Danai
Term
4. term
Publication year
2018
Abstract
Denne afhandling gennemfører en induktiv kvalitativ analyse af operations management-konsulentbranchen i Danmark for at forstå, hvad der driver de aktuelle serviceydelser, og hvilke managementmodetendenser der præger dem. Med udgangspunkt i dokumentanalyse og ekspertinterviews kortlægges branchens nuværende fokusområder og sættes i relation til management fashion-litteraturen. Tre fremtrædende tendenser identificeres: Lean, digitalisering og blockchain. Analysen peger desuden på, at ekstern markedsmæssig konkurrence samt konsulenters interne innovative orientering er væsentlige drivkræfter for, hvilke ydelser der udvikles og tilbydes. Afhandlingen bidrager med et overblik over operationskonsulentmarkedet i Danmark og peger på behov for yderligere forskning i især blockchain samt konsulentvirksomheders CSR som mulige underliggende drivkræfter.
This thesis presents an inductive qualitative analysis of the operations consulting industry in Denmark to explain what drives current service offerings and which management fashion trends shape them. Drawing on document analysis and expert interviews, the study maps the market’s present areas of focus and links them to management fashion theory. Three prominent fashions are identified: Lean, digitalization, and blockchain. The analysis further indicates that external market competition and consultants’ internal innovative orientation are key drivers influencing which services are developed and promoted. The thesis offers an overview of Denmark’s operations consulting landscape and highlights avenues for future research, particularly deeper examination of blockchain and consultancies’ CSR as potential underlying drivers.
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