AAU Student Projects - visit Aalborg University's student projects portal
A master's thesis from Aalborg University
Book cover


Does virtual reality signal a new marketing reality? A study evaluating the advertising effectiveness of virtual reality

Translated title

Author

Term

4. term

Education

Economics and Business Administration (International Marketing), Master

Publication year

2017

Submitted on

Pages

158

Keywords

virtual reality ; advertising effectiveness

Documents

Download
View record in AAU Student Projects