Disruptive Innovation: A Study of the Charter Industry
Authors
Boelt, Anders Kristian ; Klasnic, Nikola
Term
4. term
Publication year
2018
Submitted on
2018-05-31
Pages
81
Abstract
In recent years, departures from Danish airports have grown while charter passengers have stagnated or declined, sparking debate about whether online platforms—OTAs, metasearch, and sharing-economy models—are a disruptive threat to Danish charter agencies or simply expand the market. This thesis examines how the travel industry has experienced disruption in the past, whether similar patterns are traceable today, and how prepared Danish charter operators are for future disruptive innovations. It develops a tailored framework that combines Clayton Christensen's theory of disruptive innovation with insights from Hein and Honoré to both distinguish what qualifies as disruption and outline principles for organizational preparedness. Methodologically, the study adopts a qualitative design based on interviews with key ecosystem actors (industry association, charter CEOs, digital platforms, and experts), uses content condensation and a meta-matrix to structure the material, and situates the analysis within broader trends in digitalization, consumer behavior, and the making of Momondo. The analysis charts industry developments from the 1930s to the 2000s, differentiates sustaining from disruptive changes, and applies the framework to participants' statements to assess strategies, capabilities, and digital efforts in the charter segment. The thesis culminates in an overall assessment of agencies' preparedness; specific findings and recommendations are not included in this excerpt.
I de seneste år er antallet af afgange fra danske lufthavne vokset, mens charterpassagerer er stagneret eller faldet, hvilket har udløst en debat om, hvorvidt onlineplatforme som OTA’er, metasøgning og delingsøkonomi udgør en disruptiv trussel mod danske charterbureauer eller blot udvider markedet. Dette speciale undersøger, hvordan rejsebranchen historisk har oplevet disruption, om lignende mønstre kan spores i dag, og hvor parate danske charteraktører er til fremtidige disruptive innovationer. Arbejdet udvikler en særskilt ramme, der kombinerer Clayton Christensens teori om disruptiv innovation med indsigter fra Hein og Honoré, for både at afgrænse, hvad der kan kaldes disruption, og skitsere principper for organisatorisk forberedelse. Metodisk bygger studiet på en kvalitativ tilgang med interviews af centrale aktører i økosystemet (brancheorganisation, charterbureauer, digitale platforme og eksperter), indholdskondensering og en meta-matrix til at strukturere materialet, samt en kontekstualisering i digitale udviklingstendenser, forbrugeradfærd og tilblivelsen af Momondo. Analysen kortlægger branchens udvikling fra 1930’erne til 2000’erne med skelnen mellem opretholdende og disruptive ændringer og anvender rammeværket på deltagernes udsagn for at vurdere strategier, kapabiliteter og digitale indsatser i chartersegmentet. Specialet munder ud i en samlet vurdering af charterbureauernes parathed; konkrete resultater og anbefalinger er ikke inkluderet i dette uddrag.
[This apstract has been generated with the help of AI directly from the project full text]
Keywords