A master thesis from Aalborg University
Differences between pre- and post-visit perception among Danish tourists towards destination Bulgaria
Author(s)
Term
4. term
Education
Publication year
2018
Submitted on
2018-05-31
Pages
83 pages
Abstract
This study deals with the pre- and post-visit perception of destination image, which potential tourists as well as actual tourists that visited Bulgaria may have about the country. Using a triangulation method approach, we tried to investigate how Bulgaria is perceived by the two distinct groups of Danish tourists according to nine attributes which influence the destination image perception. This study examined both prior visitors and non-visitor’s perceptions among Danish population towards Bulgaria in order to compare the differences they hold towards the destination. Data were collected by using an online survey and by conduction personal as well as expert interviews. The results indicated the post-trip destination image to be more favorable compared to the pre-trip image for some attributes. The results provide insights into destination image formation methods, destination marketing and sources of information.
Documents
Colophon: This page is part of the AAU Student Projects portal, which is run by Aalborg University. Here, you can find and download publicly available bachelor's theses and master's projects from across the university dating from 2008 onwards. Student projects from before 2008 are available in printed form at Aalborg University Library.
If you have any questions about AAU Student Projects or the research registration, dissemination and analysis at Aalborg University, please feel free to contact the VBN team. You can also find more information in the AAU Student Projects FAQs.