Differences between pre- and post-visit perception among Danish tourists towards destination Bulgaria
Authors
Andrei, Madalina-Nicoleta ; Ninova, Desislava Dimitrova
Term
4. term
Education
Publication year
2018
Submitted on
2018-05-31
Pages
83
Abstract
Studiet undersøger, hvordan danske turister opfatter Bulgarien som rejsemål før rejsen og efter hjemkomsten. Det handler om "destinationsimage", altså det samlede billede folk har af et sted. Vi sammenligner to grupper—personer, der har besøgt Bulgarien, og personer, der ikke har—på ni attributter, som påvirker dette billede. Med en triangulerende tilgang (flere metoder) indsamlede vi data via et online spørgeskema samt personlige interviews og ekspertinterviews. Resultaterne viser, at destinationsimaget efter besøget er mere positivt end før for nogle af attributterne. Fundene giver indsigt i, hvordan destinationsbilleder dannes, hvordan man kan markedsføre destinationer, og hvilke informationskilder der spiller en rolle.
This study explores how Danish tourists perceive Bulgaria as a travel destination before they go and after they return. It focuses on “destination image,” meaning the overall picture people have of a place. We compare two groups—people who have visited Bulgaria and those who have not—across nine attributes that shape this image. Using a triangulation approach (multiple methods), we gathered data through an online survey and through personal and expert interviews. The findings show that, for some attributes, the post-visit destination image is more favorable than the pre-visit image. These results offer insights into how destination images form, how destinations can be marketed, and which information sources matter.
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