Designing with ethnic minority community - a case study in Bydelsmødrenes Landsorganisation
Author
Tariq, Rijah
Term
4. term
Education
Publication year
2018
Submitted on
2018-05-31
Abstract
This thesis examines social innovation within service design through a case study of the non-profit Bydelsmødre. Focusing on the organisation’s service of establishing local activity centres for isolated ethnic minority women—particularly seniors—the study asks how collaborative working and capacity building can empower beneficiaries and what role a service designer can play. Over four months, a human-centred service design process (desk research, interviews, ethnographic fieldwork, co-design with beneficiaries and experts, personas, ecology and stakeholder mapping, user journeys, ideation and evaluation) was used to develop a more effective and replicable service concept, ‘bydelsleder’. The concept aims to build meaningful local communities, reduce isolation, and support self-dependence by enhancing women’s diffuse design capabilities. A prototype was validated with beneficiaries, with Copenhagen Municipality as a key supporter, and a service blueprint, community canvas and implementation suggestions were produced. The thesis reflects on expert versus diffuse design and offers recommendations for the designer’s role in public and social contexts; the excerpt reports validation rather than large-scale impact evaluation.
Dette speciale undersøger social innovation som et felt inden for servicedesign gennem et casestudie af den frivillige organisation Bydelsmødrene. Med udgangspunkt i organisationens tilbud om lokale aktivitetscentre for isolerede etniske minoritetskvinder – især seniorer – spørger projectet, hvordan samarbejde og kapacitetsopbygning kan styrke målgruppen, og hvilken rolle servicedesigneren kan spille. Over fire måneder anvendes en menneskecentreret servicedesignproces (desk research, interviews, etnografisk feltarbejde, co-design med modtagere og fagpersoner, personas, økologi- og interessentkort, brugerrejser, idéudvikling og evaluering) til at udvikle et mere effektivt og replikerbart servicekoncept, ‘bydelsleder’. Konceptet har til formål at opbygge meningsfulde lokale fællesskaber, modvirke isolation og støtte kvinder i at blive mere selvhjulpne ved at styrke deres diffuse designkompetencer. En prototype af servicen blev valideret sammen med målgruppen, med Københavns Kommune som central støtte, og der blev udviklet service blueprint, community canvas og forslag til implementering. Specialet reflekterer over forholdet mellem ekspert- og diffust design og giver anbefalinger til servicedesignerens rolle i sociale og offentlige kontekster; uddraget beskriver validering snarere end storskala effektevaluering.
[This apstract has been generated with the help of AI directly from the project full text]