Designing for Circularity: Exploring the Impact of Service Systems Design when Developing a Circular Product-Service System
Translated title
Designing for Circularity
Authors
Beck, Chantal Christine ; Campero Nuñez, Javier
Term
4. term
Education
Publication year
2021
Abstract
Specialet undersøger, hvordan produkter kan redesignes til tjenester for at fremme bæredygtighed, og hvordan design af servicesystemer kan skabe værdi i et cirkulært produkt-service-system, der er mindst lige så attraktivt som lineære alternativer. Gennem et casestudie i samarbejde med et start-up inden for rengøringsprodukter kombinerede projektet litteraturstudier om bæredygtighed og cirkulær økonomi med desk- og feltstudier af virksomheder, emballagematerialer, trends og brugerpræferencer. En co-creation workshop hjalp med at afgrænse serviceelementer og præcisere forskningsspørgsmålet, hvorefter lineære brugerrejser blev kortlagt for at identificere pain points. Hypoteser blev valideret eller afkræftet gennem dybdegående interviews, som også dannede grundlag for personas og målsegmenter. Idéer blev videreudviklet via ideationsworkshop, pretotyping og brugertest, og de bedste funktioner blev samlet i et sammenhængende cirkulært produkt-service-system. Den endelige løsning blev visualiseret med værktøjer som økosystem- og systemkort, brugerrejser og service blueprint. Selvom detaljerede resultater ikke fremgår af uddraget, tyder processen på, at en kombination af systemtænkning, brugercentreret design og medskabelse kan støtte den bæredygtige omstilling og skabe bekvemme og værdifulde løsninger for både miljø, brugere og serviceudbydere.
This thesis explores how products can be redesigned into services to advance sustainability, and how service systems design can add value to a circular product-service system that is at least as attractive as linear alternatives. Using a case study with a start-up in the cleaning products domain, the project combined a literature review on sustainability and circular economy with desk and field research into companies, packaging materials, trends, and user preferences. A co-creation workshop helped define service components and refine the research question, followed by mapping linear user journeys to identify pain points. Hypotheses were confirmed or rejected through in-depth interviews, which also informed personas and target segments. Ideas were developed via an ideation workshop, pretotyping, and user testing, and the strongest features were integrated into a coherent circular product-service system. The final concept was represented with tools such as ecosystem and system maps, user journeys, and a service blueprint. While detailed outcomes are not provided in the excerpt, the process indicates that combining systems thinking, human-centered design, and co-design can support the sustainable transition and create convenient, valuable solutions for the environment, users, and service providers.
[This summary has been generated with the help of AI directly from the project (PDF)]
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