Designing a persuasive information architecture for a culture center - taking the center Godsbanen in Aarhus as a main example
Author
Guttmanova, Miriam
Term
4. Term
Education
Publication year
2016
Abstract
This thesis examines how a culture center can apply the theories of information architecture, persuasive design, and user experience (UX) to its website, using Godsbanen in Aarhus as the main case. Culture centers offer diverse activities and serve varied audiences, which can create uncertainty for newcomers exploring their sites. The work integrates a theoretical foundation drawing on core sources in information architecture and persuasive design (including Fogg), together with relevant UX literature, and combines this with practical methods: a heuristic analysis of Godsbanen’s current website and qualitative usability testing/interviews to understand user needs, goals, and navigation behaviors. Based on these insights, the thesis proposes a revised webpage layout that prioritizes clear organization, labeling, and navigation to make the site more usable, persuasive, and user-friendly. Findings are presented as design recommendations and a layout suggestion; detailed effectiveness outcomes are not included in the provided excerpt.
Specialet undersøger, hvordan et kulturcenter kan udnytte teorierne om informationsarkitektur, persuasivt design og brugeroplevelse (UX) i udformningen af sin hjemmeside, med Godsbanen i Aarhus som hovedcase. Baggrunden er, at kulturcentre rummer mange forskellige aktiviteter og målgrupper, hvilket kan skabe usikkerhed for nye besøgende online. Arbejdet kombinerer et teoretisk fundament baseret på centrale kilder inden for informationsarkitektur og persuasivt design (herunder Fogg), samt relevant UX-litteratur, med praktiske metoder: en heuristisk analyse af Godsbanens eksisterende site og kvalitativ brugertest/ interviews for at forstå brugernes behov, mål og navigationsadfærd. På baggrund af indsigterne foreslås et revideret sidelayout, der prioriterer tydelig organisering, labeling og navigation for at gøre siden mere brugbar, overbevisende og brugervenlig. Resultaterne præsenteres som designanbefalinger og et layoutforslag; detaljerede effektevalueringer fremgår ikke af det udvalgte uddrag.
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