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A master's thesis from Aalborg University
Book cover


Customer Engagement Through a Brand Community: A Study of Aalborg Pirates and Customer-brand Relationship

Translated title

Author

Term

4. Semester

Education

Economics and Business Administration (Marketing and Sales), Master

Publication year

2023

Submitted on

Pages

56

Keywords

Brand ; Brand Community ; Customer engagement ; customer-brand relationship ; brand resonance ; customer-brand identification

Documents

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