Cultural Institutes as promoters of images in Bulgaria
Author
Parichev, Nikolay Tonev
Term
4. term
Publication year
2018
Submitted on
2018-11-29
Pages
55
Abstract
Denne afhandling undersøger, hvordan EUNIC og europæiske kulturinstitutter fungerer som formidlere af images (forestillinger og omdømme) i Bulgarien, samt hvordan disse images opfattes af udvalgte bulgarske aktører. Kulturinstitutter beskrives som statsligt støttede organisationer, der historisk har promoveret sprog, kultur og national viden, og som i EU-sammenhæng samarbejder gennem EUNIC for at styrke kulturelle relationer, bl.a. via klynger i Bulgarien. Afhandlingens forskningsspørgsmål er, hvordan EUNIC fungerer som promotor af images i Bulgarien, og hvordan formålet med kulturinstitutter forstås af en fokusgruppe af bulgarske fagpersoner. Metodisk anvendes en kvalitativ tilgang med en fokusgruppe på ni deltagere (kommunale rådgivere, journalister og NGO-repræsentanter), der kombinerer interview, deltagerobservation og gruppedialog for at belyse reaktioner og fortolkninger. De foreløbige indsigter i uddraget viser, at deltagerne forbinder de formidlede images med værdier, belief-systemer og symbolske udtryk, og at statusforskelle mellem vestlige og østlige kulturinstitutter vurderes at påvirke modtagelsen i det bulgarske samfund. Der peges også på en udbredelse af stærke nationale images i den aktuelle internationale kontekst, men mere detaljerede konklusioner fremgår ikke af dette uddrag. Overordnet søger studiet at vurdere kendskab, tilgængelighed og den mulige indflydelse af disse images på sprogindlæring, studieophold og interesse for udenlandsk kunst og kultur i Bulgarien.
This thesis examines how EUNIC and European Cultural Institutes act as promoters of images (public perceptions and reputation) in Bulgaria, and how these images are understood by selected Bulgarian stakeholders. Cultural Institutes are presented as state-linked organizations that historically promote language, culture, and national knowledge, and which in the EU context cooperate through EUNIC to strengthen cultural relations, including through clusters active in Bulgaria. The core research question asks how EUNIC functions as a promoter of images in Bulgaria and how the mission of Cultural Institutes is perceived by a focus group of Bulgarian professionals. Methodologically, the study uses a qualitative design with a focus group of nine participants (municipal advisors, journalists, and NGO representatives), combining interviewing, participant observation, and group interaction to capture reactions and interpretations. Preliminary insights in the excerpt indicate that participants associate the images conveyed with values, belief systems, and symbolic expressions, and that perceived status differences between Western and Eastern Cultural Institutes shape how these images are received in Bulgarian society. They also note the diffusion of strong national images in the current international context, though more detailed conclusions are not available in this excerpt. Overall, the study seeks to assess public awareness, accessibility, and the potential influence of these images on language learning, study abroad, and engagement with foreign arts and culture in Bulgaria.
[This summary has been generated with the help of AI directly from the project (PDF)]
Documents