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An executive master's programme thesis from Aalborg University
Book cover


Culinary Experiences in Kathmandu Valley: A Comprehensive Exploration of Tourists' Perspectives on Authentic Newari Cuisine and their revisit intention: Master’s Thesis 2024

Translated title

Culinary Experiences in Kathmandu Valley: A Comprehensive Exploration of Tourists' Perspectives on Authentic Newari Cuisine and their revisit intention

Term

4. term

Education

Publication year

2024

Submitted on

Pages

30

Abstract

This study explores tourists' perceptions of Newari cuisine in the Kathmandu Valley, focusing on the interplay between authenticity, hygiene, and revisit intentions. Utilizing a qualitative approach, the research draws on primary data collected through structured interviews with tourists and secondary data from YouTube vlogs and comments. The findings indicate that Newari cuisine is seen as authentic and culturally significant, though interpretations of authenticity vary among tourists, with some focusing on traditional preparation and others on sensory experiences. Hygiene concerns, especially with non-vegetarian dishes, significantly impact dining comfort, with tourists preferring establishments that adhere to international hygiene standards. While there is interest in Newari cuisine, revisit intentions are mixed, with online influencers showing more enthusiasm than the general tourist population. The study suggests balancing authenticity and hygiene to enhance the culinary experience and recommends expanding future research to include diverse stakeholders and sustainability considerations.