CRS and excursion operators’ role: Bali, Indonesia
Author
Jespersen, Anne
Term
4. term
Education
Publication year
2015
Submitted on
2015-01-05
Pages
123
Abstract
This thesis examines the role excursion operators can play in implementing CSR (Corporate Social Responsibility) to advance a more ethical and sustainable tourism industry, using Bali as a case. It is motivated by the island’s severe waste management challenges, visible and environmental pollution, and cultural pressures associated with mass tourism and the vulnerabilities of small island contexts. The study asks three questions: What role do excursion operators have in implementing CSR, are they aware of CSR, and how do excursions influence a destination’s culture and environment? The approach combines a literature review on CSR, responsible tourism, authenticity, and tourism policies with analysis of the policy environment for CSR and ethnological observation of pollution issues and destination authenticity. The aim is to assess operators’ knowledge, attitudes, and practices and to identify how CSR can support better waste management, deeper community engagement, and value creation. The excerpt does not report empirical findings but points toward CSR-informed solutions and recommendations for operators and policy design.
Afhandlingen undersøger, hvilken rolle udflugtsoperatører kan spille i at implementere CSR (virksomheders samfundsansvar) for at fremme en mere etisk og bæredygtig turisme, med Bali som case. Udgangspunktet er øens markante affaldsproblemer, visuelle og miljømæssige forurening samt kulturelle påvirkninger knyttet til masseturisme og småøers sårbarhed. Studiet stiller tre spørgsmål: Hvilken rolle har udflugtsoperatører i implementeringen af CSR, er de bevidste om CSR, og hvordan påvirker udflugter destinationens kultur og miljø? Tilgangen omfatter en litteraturgennemgang af CSR, ansvarlig turisme, autenticitet og turismepolitikker, en analyse af de politiske rammer for CSR samt etnologisk observation af forureningsproblemer og destinationens autenticitet. Målet er at belyse operatørernes viden, holdninger og praksis samt at identificere, hvordan CSR kan bruges til bedre affaldshåndtering, stærkere lokalsamfundsengagement og værdiskabelse. Uddraget rapporterer ikke empiriske resultater, men peger mod CSR-baserede løsninger og anbefalinger til operatører og politikudvikling.
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