A master thesis from Aalborg University
CROSSING THE CHASM OF ENTREPRENEURSHIP - A Nordic Software Company case-study
Author(s)
Term
4. term
Publication year
2018
Submitted on
2018-06-07
Pages
77 pages
Abstract
The overall scope of the master thesis is to study entrepreneurship and relevant theories of such. This approach is used with a theoretical framework “Crossing the Chasm” and a case-study of a newly started business. The research includes a problem field with relevant topics and a section with theoretical innovation and business frameworks that are applied to answer the stated problem formulation. An interview with the COO of the company and a target specific survey ensures the relevance of the findings and the indispensable use of strategical approaches to obtain market share growth. The paper includes a three specific findings of a proposed business model, an overview of digital strategies and theoretical start-up strategies, which are based on the literature review, theoretical frameworks and empirical evidence. The project is tied together by the case-study of a start-up company used to answer the stated problem. Finally, the master thesis is wrapped up with a discussion of the methodology and approaches and a conclusion on the stated research questions.
Keywords
Documents
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