Crisis Communication - CTE: Challenges in organisation's crisis communication efforts.
Author
Gussmann, Dennis
Term
4. term
Publication year
2019
Submitted on
2019-05-29
Pages
43
Abstract
Organisationer benægter eller nedtoner nogle gange en krise, selv når den er central for problemet. Dette speciale undersøger denne dynamik gennem casen om National Football League (NFL) og kronisk traumatisk encefalopati (CTE), en hjernesygdom forbundet med gentagne hovedslag. Med denne højtprofilerede sag som afsæt ser specialet på, om en universel, bredt anvendelig tilgang til krisekommunikation kan bruges i sådanne situationer, og hvor dens muligheder og begrænsninger ligger, når magtfulde organisationer står over for omdømmerisici.
Organizations sometimes deny or downplay a crisis, even when it is central to the problem. This thesis explores that dynamic through the case of the National Football League (NFL) and chronic traumatic encephalopathy (CTE), a brain condition associated with repeated head impacts. Using this high-profile case, the study examines whether a universal, broadly applicable approach to crisis communication can be used in such situations and considers where such an approach may succeed or fall short when powerful organizations face reputational risk.
[This abstract was generated with the help of AI]
Keywords
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