Creating an Interface Design of a LMS for Social Media Marketing For Small Companies
Translated title
Skabe et Interface Design af et LMS for Social Medie Marketing For Små Virksomheder
Author
Madsen, Pernille
Term
4. term
Publication year
2018
Submitted on
2018-01-09
Pages
126
Abstract
Dette speciale undersøger, hvordan man kan udforme et interfacelayout til et Learning Management System (LMS), der understøtter læring i social media marketing (SMM) for små virksomheder. Baggrunden er, at mange virksomheder bruger sociale medier i deres marketing, men har svært ved at anvende dem effektivt. Projektet kombinerer en litteraturgennemgang om SMM’s dynamiske natur og om e-læring med empiriske studier blandt små virksomheder i Aalborg Kommune: en spørgeskemaundersøgelse med kvantitativ analyse samt efterfølgende semistrukturerede interviews. Undersøgelsen viser, at små virksomheder ofte foretrækker at lære i grupper, anvender blended learning (en kombination af traditionel og digital læring) og udviser lav selvtillid i forhold til at bruge SMM, selv om de har en grundlæggende forståelse af sociale medier. På baggrund af disse indsigter blev der udviklet et første interfacekoncept og efterfølgende gennemført en iteration, som flyttede fokus fra at gøre e-læringsplatformen til hovedkanalen for læring til at positionere den som et støtteredskab, der supplerer mere traditionel undervisning og fremmer kollaborativ læring. Specialet fremhæver vigtigheden af at forstå målgruppens læringspraksis og kontekst lige så meget som de teoretiske og metodiske greb i interaktions- og grænsefladedesign, når man designer LMS-løsninger til SMM i små virksomheder.
This thesis explores how to create an interface design for a Learning Management System (LMS) that supports learning in social media marketing (SMM) for small companies. The motivation is that while many firms use social media, they often struggle to do so effectively. The study combines a literature review on the fluid nature of SMM and the state of e-learning with empirical work among small companies in Aalborg Municipality: a questionnaire survey with quantitative analysis followed by semi-structured interviews. Findings indicate that small firms tend to learn in groups, rely on blended learning (combining traditional and digital formats), and display low confidence in using SMM, despite a basic understanding of social media platforms. Based on these insights, the authors developed an initial interface concept and then iterated the design to reposition the LMS from being the primary learning channel to serving as a supportive tool that complements traditional training and facilitates collaborative learning. The thesis underscores that understanding the target group’s learning practices and context is as crucial as applying theories and methods of interaction and interface design when developing LMS solutions for SMM in small enterprises.
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