Corporate Strategy of Danish Companies towards EU Emission Trading Scheme
Authors
Zhang, Feng ; Tran Thi, Minh Than
Term
10. term
Education
Publication year
2009
Pages
97
Abstract
Dette speciale undersøger, hvordan danske virksomheder udformer strategier i forhold til EU’s Emissionshandelssystem (EU ETS), og hvilke strategier de anvender. Empirisk er der gennemført en spørgeskemaundersøgelse blandt industrivirksomheder: ud af 65 virksomheder på den danske NAP II-liste indsamledes svar fra 20, som danner grundlag for analysen. Tre teoriretninger strukturerer arbejdet: miljøøkonomi til at forklare EU ETS’ mekanismer, samt institutionel teori og teorier om rationel adfærd til at belyse den institutionelle kontekst og beslutningsprocesser. Resultaterne peger på, at EU ETS primært har øget produktionsomkostningerne og svækket produkternes konkurrenceevne. De fleste virksomheder udvikler strategier top-down og følger en logic of appropriateness. I praksis består responsen især af at overholde reglerne via handel med CO2-kvoter, skifte energileverandør/-kilder og i nogle tilfælde teknologisk innovation. Strategierne er overvejende kortsigtede og forventes at blive tilpasset i takt med institutionelle ændringer. Undersøgelsen giver indblik i implementeringen af EU ETS på organisationsniveau og kan informere både politiske beslutningstagere og virksomhedsledere.
This thesis examines how Danish companies develop strategies toward the EU Emissions Trading System (EU ETS) and what those strategies entail. The study uses a questionnaire survey of industrial firms: of 65 companies on Denmark’s NAP II list, responses from 20 were collected and analyzed. Three bodies of theory frame the research: environmental economics to explain the EU ETS mechanism, and institutional theory and rational behavior perspectives to describe the institutional environment and decision-making. Findings indicate that EU ETS has mainly increased production costs and reduced product competitiveness. Most firms pursue top-down strategy development and follow a logic of appropriateness. Corporate responses focus on compliance through trading CO2 allowances, switching energy suppliers or sources, and in some cases technology innovation. Strategic plans are predominantly short term and expected to be adapted as institutions evolve. The results offer insight into EU ETS implementation at the organizational level and inform both policy makers and corporate decision makers.
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