corporate social responsibility in denmark: making a case for publc/private sector synergy
Author
ADEKUNLE THEOPHILUS, ADEJUMO
Term
10. term
Education
Publication year
2008
Pages
80
Abstract
Dette studie undersøger Nordea Banks tilgang til Corporate Social Responsibility (CSR) og den begrænsede inddragelse af den offentlige sektor. Det spørger, hvorfor den offentlige sektor ikke indgår i Nordeas CSR-dagsorden, og hvordan banken kan opbygge et bedre forhold til offentlige myndigheder og samtidig opnå positive gevinster. Studiet bygger på interviews med bankens CSR Compliance Manager, en gennemgang af CSR-litteraturen og virksomhedens informationsarkiver. Analysen anvender CSR-begreber og interessentteori—ideen om, at organisationer skal tage højde for de grupper, der påvirker dem eller bliver påvirket—med fokus på, hvordan man identificerer centrale interessenter og vurderer deres saliens (hvor vigtige og indflydelsesrige de er). På baggrund af analysen fremsætter studiet anbefalinger, der skal hjælpe Nordea med at styrke relationen til den offentlige sektor gennem CSR.
This study explores Nordea Bank’s approach to Corporate Social Responsibility (CSR) and its limited engagement with the public sector. It asks why the public sector is not included in Nordea’s CSR agenda and how the bank could build a better relationship with public authorities while achieving positive outcomes. The research draws on interviews with the bank’s CSR Compliance Manager, a review of CSR literature, and the company’s information archives. The analysis applies CSR concepts and stakeholder theory—the idea that organizations should consider groups that affect them or are affected by them—focusing on how to identify key stakeholders and assess their salience (how important and influential they are). Based on this analysis, the study offers recommendations to help Nordea strengthen its relationship with the public sector through CSR.
[This summary has been rewritten with the help of AI based on the project's original abstract]
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