Considering the Self, Groups and Society For Persuasion in Fashion Consumerism
Author
Gliesch, Juliane
Term
4. term
Education
Publication year
2016
Submitted on
2016-05-31
Abstract
The apparel industry is known to be an exploratory industry, both regarding working quality of the factory workers but also regarding the environment. There is a need for a change and a different behavior for the well-being of workers and sustainability of the environment. Even though persuasive design provides tools for a change, campaigns and organizations disseminate information for awareness, and designers are investing in eco and fair elements for design, the consumer still purchases unethically and irresponsibly. This thesis provides a deeper study on the individuals', groups', and society needs which are supplied by fashion. A deeper understanding of these elements together with Millers' 3 elements of persuasion, can provide a successful attempt to create, sustain and change behavior of fashion consumerism.
Keywords
fashion ; persuasion ; behavior ; consumerism ; consumer ; technology ; App ; self ; group ; society
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