Considering the Self, Groups and Society For Persuasion in Fashion Consumerism

Gliesch, Juliane

4. term

Persuasive Design, Master

2016

2016-05-31

Mode- og beklædningsindustrien står over for alvorlige udfordringer med arbejdsvilkår og miljøpåvirkning. En ændring i forbrugeradfærd er afgørende for både arbejdstageres trivsel og miljøets bæredygtighed. Selvom overtalelsesdesign (designstrategier, der skal påvirke adfærd) giver værktøjer til forandring, og kampagner, organisationer og designere skaber opmærksomhed og investerer i bæredygtige og fair elementer, køber mange forbrugere stadig uetisk og uansvarligt. Denne afhandling undersøger, hvilke behov mode opfylder på individ-, gruppe- og samfundsniveau. Den viser, at en dybere forståelse af disse behov, kombineret med Millers tre elementer af påvirkning, kan bruges til at udvikle tiltag, der skaber, fastholder og ændrer modeforbrug mod mere etiske og bæredygtige valg.

The fashion and apparel industry faces serious challenges in labor conditions and environmental impact. Changing consumer behavior is crucial for the wellbeing of workers and the sustainability of the planet. Although persuasive design (design strategies that aim to influence behavior) offers tools for change, and campaigns, organizations, and designers promote awareness and invest in sustainable and fair elements, many consumers still buy in ways that are unethical or irresponsible. This thesis examines the needs that fashion satisfies at the individual, group, and societal levels. It argues that a deeper understanding of these needs, combined with Miller’s three elements of persuasion, can inform interventions that create, sustain, and shift fashion consumption toward more ethical and sustainable choices.

[This abstract was generated with the help of AI]

fashion ; persuasion ; behavior ; consumerism ; consumer ; technology ; App ; self ; group ; society

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