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A master's thesis from Aalborg University
Book cover


Commercializing social change - An analysis of Zalando's Zerotypes campaign

Author

Term

4. term

Education

Culture, Communication and Globalization, Master

Publication year

2021

Submitted on

Pages

79

Keywords

Diskursanalyse ; Forbrugerholdninger ; Social change ; Commercializing change ; Brand Activism

Documents

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