A master thesis from Aalborg University
Changes in Corporate Sustainability: A constructivist grounded theory research
Author(s)
Term
4. Term
Publication year
2012
Submitted on
2012-06-05
Pages
42 pages
Abstract
In recent years the field of business has come under an unprecedented level of criticism in light of its role in a number of social, environmental and economic issues present in today’s society. Even though a paradigm shift that would radically improve its environmental and social performance has been strongly evoked, there has been little empirical analysis and theoretical discussions around the characteristics of such a change. This research identifies such a paradigmatic change, and using a constructivist approach to grounded theory methodology sets its theoretical basis under the name of Valuedecentrism. Furthermore it develops a tool using the concepts of business model and eco-innovation, concepts which actually guided the way towards defining the new paradigm as well. Through the obtained conceptual results this work intends to offer, on the one hand, a solution to motivate the business practitioners to take action in the background of the current environmental challenges and, on the other hand, to help environmental researchers enhance a higher degree of collaboration with the business sphere.
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