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A master's thesis from Aalborg University
Book cover


Challenges of the environmental aspects of CSR

Author

Term

4. term

Publication year

2023

Submitted on

Pages

52

Abstract

Dette projekt undersøger, hvorfor det er svært for virksomheder i Danmark at rapportere klart om den miljømæssige del af bæredygtighed. Det beskriver de praktiske udfordringer ved at fastlægge miljøindikatorer—enkle og konsistente måder at måle påvirkning på—og ved at indsamle og kombinere både kvantitative (tal) og kvalitative (beskrivelser) data. Projektet ser også på, hvordan virksomheder håndterer pres udefra og opfylder interessenters behov for information, samtidig med at de navigerer i skiftende regler og markedsforventninger. Internt afhænger succes af at opbygge en kultur for løbende læring, etablere nye rutiner og uddanne medarbejdere i rapporteringsprincipper. Stærk ledelsesopbakning og evnen til at agere under usikkerhed er lige så vigtige. Projektet konkluderer, at virksomheder må afsætte ressourcer, bruge digitale løsninger og styrke effektiv kommunikation og videndeling for at tackle disse komplekse udfordringer.

This project explores why companies in Denmark find it difficult to report clearly on the environmental side of sustainability. It outlines the practical hurdles in defining environmental indicators—simple, consistent ways to measure impact—and in gathering and combining both quantitative (numbers) and qualitative (descriptions) data. The study also examines how firms handle external pressures and meet stakeholders’ information needs while navigating shifting regulations and market expectations. Inside organizations, success depends on building a culture of continuous learning, establishing new routines, and training staff in reporting principles. Strong management commitment and the ability to act amid uncertainty are equally important. The project concludes that companies need to dedicate resources, adopt digital solutions, and improve efficient communication and knowledge sharing to address these complex challenges.

[This summary has been rewritten with the help of AI based on the project's original abstract]