A master thesis from Aalborg University
Case study: The use of strategic communication tools throughout the Blue Lagoon website and the customer perception of them.
Author(s)
Term
4. term
Education
Publication year
2016
Submitted on
2016-07-28
Pages
61 pages
Abstract
This study examines what strategic communicational choices/tools are used to represent wellness throughout the official Blue Lagoon website and how the consumers perception correlates with the meaning conveyed within the diverse signs on the website. The theories drawn in the theoretical chapter are used as analytical tools further analyses this thesis. The analyses chapter represents how wellness is shown on the Blue Lagoon website and how the consumers perceive it. Keywords: Blue Lagoon, Wellness, Spa, Consumers
Documents
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