Case study: How generation affect the motivation of Hungarian employees

Kovacs, Orsolya

4. term

Culture, Communication and Globalization, Master

2017

2017-05-31

This research paper investigates how generation affect the motivation of Hungarian employees in an organizational context. The outlined research topic indicates two main concepts that have to be explored within the course of the investigation: 1) Hungarian generations in relation to 2) motivation. The literature review about the living Hungarian generations claims that there are fundamental differences in between Generation Y, Generation X and the Baby boom generations in terms of their values, perceptions, preferences and motives. Based on this argument, the research derives the following hypothesis: ‘Hungarian generations are motivated by different need variables and factors’. Herein, the research participants are asked to evaluate their level of job satisfaction, motivation factors. Due to the sensitive nature of the research topic, snowball sampling is used in order to collect both quantitative and qualitative data through the employment of web survey method. The empirical data are archived in an Excel file, which analysis allows the researcher to test the hypothesis, hence revise the theoretical concepts. The analysis of the collected data proves to confirm the theoretical ideas in relation to both core concepts, concluding that intrinsic motivation is deemed to be highest motivating force, as Maslow (1943) predicted. However, what motivates the Hungarian employees differ from generation to generation. With regards to the rich data that are generated in the given research, future investigation may apply those as basis in their work and analyze the variables in relation to different ones used in this paper.

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