Business Risk Management for Bike-sharing in China

Wang, Lei

4. term

Risk and Safety Management, Candidate

2018

2018-01-10

105 pages

Dockless bike-sharing, as an innovative industry in China, is developing rapidly. The new technology brings the bike users convenience, while the bike-sharing companies face a number of potential business risks may lead to financial loss. The purpose of this project is to assess these risks, understand the users’ perceived risks, and examine an optimized product plus possible risk management strategies to reduce risks. Stakeholder analysis helps bike-sharing companies better understand importance and expectations of each stakeholder. The results indicate that the main business risks are accidents, congestion, users’ information disclosure, insecure deposits, theft, and vandalism. The users’ perceived risks are relatively balanced, which means users have no clear perceptions of business risks as of present. The result of a Multi-Criteria Decision Analysis shows that one designed option is the optimized product under the criteria of cost, profit risk, and safety, namely the product with high-level-safety for companies and users alike. Furthermore, this report advises a number of possible risk management strategies. Enhancing management for both bike-sharing companies and governments, preparing proper arrangement after the occurrence of risks, and considering communication and cooperation among all stakeholders during the management process.

Dockless bike-sharing ; Bike-sharing ; Shared-bikes ; Risk analysis ; Risk management ; Perceived risks ; MCDA ; Optimised product

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