Business Risk Management for Bike-sharing in China
Author
Wang, Lei
Term
4. term
Education
Publication year
2018
Submitted on
2018-01-10
Pages
105
Abstract
Stationsløse delebike-ordninger i Kina vokser hurtigt. Denne nye service gør det nemt at cykle, men den skaber også forretningsrisici, der kan føre til økonomiske tab for operatørerne. Projektet vurderer disse risici, undersøger hvordan brugerne opfatter dem, og afprøver et forbedret produktdesign samt mulige strategier for risikostyring for at reducere skader. En interessentanalyse bruges til at afklare, hvad de forskellige parter forventer, og hvor stor betydning de har for ordningen. Resultaterne viser, at de vigtigste risici er ulykker, trængsel, videregivelse af brugeroplysninger, usikre depositummer, tyveri og hærværk. Brugernes oplevede risici er nogenlunde jævnt fordelt, hvilket tyder på, at de ikke tydeligt skelner mellem de forskellige typer risici på nuværende tidspunkt. En Multi-Criteria Decision Analysis – en metode der sammenligner muligheder på tværs af flere kriterier som omkostning, profitrisiko og sikkerhed – peger på én designmulighed som den bedste: et produkt med høj sikkerhed for både virksomheder og brugere. Rapporten anbefaler desuden at styrke tilsyn og daglig ledelse hos både selskaber og myndigheder, forberede passende håndtering, når risici indtræffer, og sikre løbende kommunikation og samarbejde mellem alle interessenter i hele processen.
Dockless bike-sharing in China is growing fast. This service makes cycling convenient, but it also creates business risks that can lead to financial losses for operators. This project assesses these risks, examines how users perceive them, and tests an improved product design alongside possible risk management strategies to reduce harm. A stakeholder analysis is used to clarify what different parties expect and how important they are to the service. The results show that the main risks are accidents, congestion, users’ information disclosure, insecure deposits, theft, and vandalism. Users’ perceived risks are fairly even, suggesting they do not currently distinguish clearly among these risks. A Multi-Criteria Decision Analysis—an approach that compares options across factors such as cost, profit risk, and safety—identifies one designed option as the best: a high-safety product that protects both companies and users. The report also recommends strengthening oversight and day-to-day management by both companies and governments, preparing appropriate responses when risks materialize, and ensuring ongoing communication and cooperation among all stakeholders throughout the management process.
[This abstract was generated with the help of AI]
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