Business Relationships with Supplier in Abbey Ireland
Author
Muchlová, Andrea
Term
4. term
Education
Publication year
2016
Submitted on
2016-05-29
Pages
64
Abstract
This thesis examines business relationships between Abbey Ireland, a privately owned Dublin-based inbound B2B tour operator, and its suppliers across accommodation, transport, food and beverage, and guiding. The central research question asks how relationships with suppliers affect Abbey Ireland’s business, supported by sub-questions on who the suppliers are, the benefits and challenges of these relationships, and the role of relationship marketing. Positioned within a social constructivist paradigm, the study uses qualitative methods: face-to-face interviews with company employees, participant observation during the author’s internship/employment, and a pilot interview to confirm the importance of supplier relations. Interviews are transcribed and analyzed against a theoretical framework covering B2B, tour operating, relationship benefits and challenges, and relationship marketing. The aim is to produce insights and guidelines to help the company develop and maintain effective supplier relationships. Specific findings are not presented in the provided excerpt, but the expected outcome is practical recommendations and a deeper understanding of suppliers’ role in the firm’s performance.
Dette speciale undersøger forretningsrelationer mellem Abbey Ireland, en privat, Dublin-baseret inbound B2B-turoperatør, og dets leverandører på tværs af bl.a. overnatning, transport, mad og drikke samt guidning. Hovedspørgsmålet er, hvordan relationer til leverandører påvirker Abbey Irelands forretning, suppleret af delspørgsmål om, hvem leverandørerne er, hvilke fordele og udfordringer relationerne indebærer, og hvilken rolle relationsmarketing spiller. Studien er forankret i en socialkonstruktivistisk tilgang og anvender kvalitative metoder: ansigt-til-ansigt-interviews med medarbejdere, deltagerobservation under forfatterens praktik/ansættelse i virksomheden samt et pilotinterview for at bekræfte leverandørrelationers betydning. Interviewene transskriberes og analyseres i forhold til teori om B2B, turoperation, fordele/udfordringer ved forretningsrelationer og relationsmarketing. Målet er at generere indsigt og retningslinjer for, hvordan Abbey Ireland bedre kan udvikle og vedligeholde stærke leverandørrelationer. De konkrete resultater er ikke beskrevet i den tilgængelige uddrag, men forventningen er praktiske anbefalinger og en dybere forståelse af leverandørernes rolle for virksomhedens succes.
[This apstract has been generated with the help of AI directly from the project full text]
Keywords