Business Models for a Circular Economy - A case study of Gabriel Holding A/S

Ramos Li, Monica Anai

4. semester

Joint European Master in Environmental Studies - Cities and Sustainability (JEMES CiSu)

2016

2016-06-09

61

Efterhånden som verdens befolkning vokser, øges presset på miljøet. Cirkulær økonomi er en model, der mindsker behovet for nye råmaterialer og reducerer affald ved at holde produkter og materialer i brug længere—altså at lukke ressourceloops. Byer er centrale i denne omstilling, fordi de samler mennesker, virksomheder og ressourceforbrug og dermed giver muligheder for at dele, vedligeholde og genvinde værdi mere effektivt. Dette speciale undersøger, hvordan virksomheder kan lukke materialekredsløb gennem cirkulære forretningsmodeller. Med Gabriel Holding A/S som casestudie belyses, hvordan en nuværende lineær model (tage–producere–smide ud) kan omlægges til en cirkulær. Studiet foreslår cirkulære forretningsmodeller for forretningsenheden FurnMaster, som kan bidrage til at lukke materielle og økonomiske kredsløb i møbelbranchen gennem vedligeholdelse, istandsættelse og genanvendelse af møbler og dele samt kaskadeanvendelse (genbrug af komponenter i nye anvendelser)—samtidig med at der skabes værdi for både virksomheden og kunderne.

As the world’s population grows, pressure on the environment increases. The circular economy is a model that reduces the need for new raw materials and cuts waste by keeping products and materials in use for longer—closing resource loops. Cities are central to this shift because they concentrate people, businesses, and resource use, creating opportunities to share, maintain, and recover value more efficiently. This thesis examines how companies can close material loops through circular business models. Using Gabriel Holding A/S as a case study, it explores how a current ‘linear’ model (take–make–dispose) could be redesigned into a circular one. The study proposes circular business models for the FurnMaster business unit that could help close material and economic loops in the furniture sector by maintaining, refurbishing, and recycling furniture and parts, or by cascading uses (reusing components in new applications), while creating value for both the company and its customers.

[This abstract was generated with the help of AI]

circular economy ; furniture ; business model

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