Business Model Tarot - A Business Model Innovation Technique

Reininger, Laura Jayne

4. term

Experience Design, Master

2015

2015-05-30

55

Dette dokument følger udviklingen af en forretningsmodelinnovationsteknik ved navn The Business Model Design Tarot . Denne Action-Research-baserede undersøgelse af forretningsmodellen og forretningmodelinnovationsteknik er udført fra oplevelsesdesignperspektivet med et constructive design research approach til designprocessen. En forretningsmodeldesignteknik bliver skabt; The Business Model Design Tarot. Teknikken er baseret på metoden kaldet The Business Model Navigator. Derudover bliver The Business Model Design Tarot anvendt til at skabe en forretningsmodel ved en co-design workshop. Indholdet og udfaldet af workshoppen er beskrevet i dette dokument. Keywords: Business Model, Business Model Design, Business Model Innovation, Co-design technique

This report documents the creation of a business model innovation technique called the Business Model Design Tarot. This action research based investigation of the business model and business model innovation is conducted from the experience design perspective with a constructive design research approach to the design process. A business model design technique is created, The Business Model Design Tarot. This technique is based on the method of The Business Model Navigator. In addition, The Business Model Design Tarot is used to create a business model in a co-design workshop. The proceedings of the workshop are documented within. Keywords: Business Model, Business Model Design, Business Model Innovation, Co-design technique

business model, business model innovation, creative technique

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