Business model digitalization with the case study of Vlastuin
Author
Pleikys, Sigitas
Term
10. term
Publication year
2012
Submitted on
2012-06-01
Pages
62
Abstract
At definere præcist, hvad en “forretningsmodel” er, og hvordan begrebet kan bruges, er sværere, end det umiddelbart ser ud. Dette speciale tager udfordringen op ved at gennemgå den videnskabelige litteratur og analysere en konkret business case. Det forklarer, hvordan forskere beskriver forretningsmodeller (ofte som, hvordan en virksomhed skaber og indfanger værdi), og viser, hvor definitionerne overlapper eller strider mod hinanden. Med casen illustrerer specialet, hvordan begrebet kan anvendes i praksis, selv om grænserne er uklare.
Defining exactly what a “business model” is—and how to use the concept—turns out to be harder than it seems. This thesis takes on that challenge by reviewing academic literature and examining a practical business case. It explains how researchers describe business models (often as how a company creates and captures value) and shows where definitions overlap or conflict. Using the case, the thesis illustrates how the concept can be applied in practice despite its fuzzy boundaries.
[This abstract was generated with the help of AI]