Business actions for Biodiversity: A management proposal for attaining strategic benefits from improving performance on biodiversity, the case of Givskud Zoo

Andersen, Rasmus Meyer

10. semester

Civilingeniør i Plan & Miljø (Environmental Management)

2010

2010-06-10

102 pages

This project approaches how volunteer environmental actions should be taken strategic advantage. Multiple concepts for business engagement is adopted in the analysis of how biodiversity actions should be approached strategically, according to a) how the company is suited to take volunteer action, b) values and interests of its stakeholders, c) how the business could effectively improve its performance on biodiversity. The key characteristics which should indicate if the company strategy is appropriate for obtaining strategic benefits from responsible actions are very much in place. However, weak correlation between company values of biodiversity conservation, and stakeholder values of experiencing direct interaction with exotic animals, means that biodiversity efforts are not recognised and appreciated by the guests, authorities and the employees. To attain the strategic benefits from responsible actions, the actions must be visible to the stakeholders, which are most significantly the guests. In order to make actions visible to the stakeholders of Givskud, and in order to earn recognition from the performed actions, the actions for biodiversity should be taken in and around the park, where the stakeholders meet the business, and should relate to the values of stakeholders, which is the direct interaction. Proposed actions for Givskud Zoo is derived through a planning exercise, which concludes that the most significant impacts on biodiversity happens through emissions to air, supply and use of consumptive resource, and through supply of electricity.

Biodiversity ; Corporate environmental management ; ecosystem services ; competitive advantage

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