Building an attractive e-commerce platform
Author
Seppala, Lauri Ville Johannes
Term
4. term
Publication year
2020
Submitted on
2020-06-02
Pages
60
Abstract
Denne afhandling undersøger, hvordan man kan bygge en attraktiv e‑handelsplatform ved at prioritere brugervenlighed, brugeroplevelse og æstetik og samtidig anvende persuasiv teknologi etisk. Med fokus på en multibrand netbutik for tøj til både kvinder og mænd tilpasses Contextual Design‑processen til en enkelt forsker og struktureres i tre faser: research, ideation og design. Projektet skitserer en kvalitativ, brugercentreret tilgang, der omfatter contextual inquiry og interviews, konsolidering med affinitetsdiagrammer og modeller (fx day‑in‑the‑life, identity og sequence), kreative teknikker som wall walk og visioning samt udvikling af høj‑niveau interface‑mockups (forside, katalog, produkt, kurv og konto). Web‑brugervenlighedsprincipper anvendes i designet, og udvalgte persuasive strategier tilføjes i de sene iterationer, efterfulgt af brugerevaluering og en eksplicit etisk vurdering. Tre spørgsmål styrer arbejdet: fordele og ulemper ved at bruge Contextual Design uden et team; hvordan processen kan skræddersys til at skabe en attraktiv e‑handel; og hvordan web‑brugervenlighed og persuasiv teknologi kan forbedre sådanne platforme. Afgrænsningen udelukker en fuldt funktionel løsning og virksomhedsspecifikke hensyn og sigter i stedet mod et generaliserbart koncept for en multibrand‑tjeneste. Da uddraget kun dækker de indledende kapitler, præsenteres mål, metode og scope, mens resultater ikke rapporteres.
This thesis explores how to build an attractive e‑commerce platform by prioritizing usability, user experience, and aesthetics while applying persuasive technology ethically. Focusing on a multi‑brand online clothing store, the work adapts the Contextual Design process for a single researcher and organizes it into three phases: research, ideation, and design. It outlines a qualitative, user‑centered approach that includes contextual inquiry and interviews, consolidation and sense‑making with affinity diagrams and models (e.g., day‑in‑the‑life, identity, and sequence), creativity techniques such as wall walks and visioning, and the production of high‑level interface mock‑ups (home, catalogue, product, cart, and account). Web usability principles are applied during design, and selected persuasive strategies are added in later iterations, followed by user evaluation and an explicit ethical review. The project is guided by three questions: the pros and cons of using Contextual Design without a team; how to tailor this process to build an attractive e‑commerce site; and how web usability and persuasive technology can improve such platforms. The scope excludes a fully functional build and company‑specific constraints, aiming instead for a generalizable concept for a multi‑brand service. As this excerpt covers only the opening chapters, it presents aims, methods, and scope, but does not report findings.
[This summary has been generated with the help of AI directly from the project (PDF)]
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