Bringing Fashionality to Life: Research and Design Within the Online Fashion Ecology
Authors
Tolborg, Anders ; Jespersen, Mathies ; Bisgaard, Mia
Term
4. term
Education
Publication year
2010
Abstract
This thesis explores how to transform an initial idea for an online fashion community, Fashionality, into a formal design description that can be communicated to developers. Motivated by the rise of Web 2.0 and the influence of fashion blogs and style galleries, we analyze the genre and online fashion ecology to position the service. Guided by user-centered design and the lens of information ecologies, we identify and involve lead users through interviews and a workshop, and translate insights into site maps, wireframes, prototypes, and scenarios that illustrate key use cases such as faceted search, virtual wardrobes, wishlists, buying and selling, and mobile and blog integration via an open API. A central concern is the digitization of clothing: we outline cataloging and search structures and argue for a robust database capable of handling garment complexity. We also discuss motivational elements, including sign-up flows, content contribution, and following and voting features, to encourage participation and growth. The work consolidates Fashionality’s core functions and reflects on the reciprocal relationship between research and design; no large-scale implementation or evaluation is presented in this excerpt.
Dette speciale undersøger, hvordan en indledende idé til et online modesamfund, Fashionality, kan omsættes til en formel designbeskrivelse, der kan kommunikeres til udviklere. Med afsæt i Web 2.0 og modebloggers og style-galleriernes indflydelse analyserer vi genren og den online modeøkologi for at positionere tjenesten. Styret af brugercentreret design og informationsøkologier identificerer og involverer vi lead users gennem interviews og en workshop og omsætter indsigter til sitemap, wireframes, prototyper og scenarier, som illustrerer centrale brugssituationer som facetteret søgning, virtuelle garderober, ønskelister, køb og salg samt mobil- og blogintegration via et åbent API. Et hovedanliggende er digitalisering af tøj: vi skitserer katalogiserings- og søgestrukturer og argumenterer for en robust database, der kan håndtere tøjs kompleksitet. Vi diskuterer også motiverende elementer, herunder tilmelding, indholdsbidrag samt følge- og stemmefunktioner, for at understøtte deltagelse og vækst. Arbejdet samler Fashionalitys kernefunktioner og reflekterer over det gensidige forhold mellem research og design; der præsenteres ingen storskala implementering eller evaluering i dette uddrag.
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