Branding the Danish City | Is Adaptive Reuse an Option?
Author
Enache, Manuela
Term
4. term
Publication year
2014
Submitted on
2014-11-14
Pages
52
Abstract
Byer driver økonomisk vækst, sætter gang i kulturel innovation og medvirker til sociale og politiske forandringer. Dette speciale vil vise, at genanvendelse af gamle bygninger—at give dem nye funktioner i stedet for at rive dem ned—er en effektiv og økonomisk fornuftig mulighed for danske byer. Sådanne projekter kan gavne lokale miljøer og understøtte bybranding—målrettet arbejde med byens omdømme—i en globaliseret verden, med effekter der rækker ud over det lokale.
Cities drive economic growth, spark cultural innovation, and help shape social and political change. This thesis aims to show that adaptive reuse of old buildings—giving them new purposes instead of demolishing them—is an effective and cost‑efficient option for Danish cities. It argues that such projects can benefit local communities and support city branding—actively shaping a city's image—in a globalized world, with impacts that extend beyond the local scale.
[This abstract was generated with the help of AI]
Keywords
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