AAU Student Projects - visit Aalborg University's student projects portal
A master's thesis from Aalborg University
Book cover


Branding the Danish City | Is Adaptive Reuse an Option?

Translated title

Term

4. term

Publication year

2014

Submitted on

Pages

52

Abstract

Cities are fulfilling a motor function, by spurring the economic development and gathering the cultural innovation, at the same time facilitating transformations on the social and political stages. This thesis aims to demonstrate that the adaptive reuse of old buildings, the built environment of a Danish city can be an effective and economical sound option that needs to be taken into consideration in the present times of globalization, and used for the benefit of the local setting, through actions of city branding, with global size effects.