Binz.
Authors
Bochatay, Zoé Kraul ; Andersen, Tobias
Term
4. term
Education
Publication year
2024
Pages
133
Abstract
This master’s thesis by two Industrial Design students at Aalborg University explores how people’s waste handling and sorting are shaped by unspoken social norms, urban settings, daily routines, and psychological factors. The study finds that homeowners are generally better positioned than apartment residents, leading the project to focus on a non-invasive, space-saving solution for small households. The proposed product, Binz, is mounted on the cupboard door under the kitchen sink to fit users’ existing habits. It also nudges behavior by using smaller compartments for each waste fraction, so they fill up faster and are emptied more often. Aimed primarily at housing associations, Binz has a feasible business case that can become profitable within the first year, enabling later expansion to the consumer market. Made from recycled polypropylene (PP) and manufactured locally, Binz contributes to a greener future and seeks to shift norms around waste handling.
Denne kandidatafhandling af to studerende i Industrielt Design ved Aalborg Universitet undersøger, hvordan menneskers adfærd omkring affaldshåndtering og -sortering formes af ubevidste sociale normer, bymiljøet, praktiske vaner og psykologiske forhold. Undersøgelsen viser, at husejere generelt har bedre forudsætninger end lejlighedsbeboere, og derfor fokuserer projektet på en ikke-invasiv, pladsbesparende løsning til mindre husholdninger. Produktforslaget, Binz, monteres på skabslågen under køkkenvasken, så det passer ind i brugernes eksisterende rutiner. Samtidig påvirker det adfærden ved at gøre de enkelte beholdere til hver affaldsfraktion mindre, så de fyldes hurtigere og bliver tømt oftere. Binz henvender sig primært til boligforeninger og har en realistisk forretningscase, der kan give overskud inden for det første år, hvilket åbner for senere udvidelse til forbrugermarkedet. Fremstillet af genanvendt polypropylen (PP) og produceret lokalt bidrager Binz til en grønnere fremtid og kan skubbe på for at ændre normerne for affaldshåndtering.
[This apstract has been rewritten with the help of AI based on the project's original abstract]
Keywords