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A master's thesis from Aalborg University
Book cover


Binz.

Term

4. term

Publication year

2024

Submitted on

Pages

133

Abstract

3 The following paper presents two Industrial Design students’ master thesis from Aalborg University. The students have dived into how people’s behaviors towards waste handling are influenced by subconscious norms and urban environments, practical habits and psychological aspects. It highlights how house owners have better predispositions towards waste handling, in contrast to apartment residents which directs the project onto designing a non-invasive, space-optimizing waste handling solution specifically for smaller households. The product proposal feeds into the users’ existing habits by being placed on the cupboard door under the sink, but challenges behavioral changes by lowering the fraction volume and increasing the emptying frequencies of sorted waste. Targeting primarily housing associations, Binz has a feasible business case that will start profiting within the first year, allowing for expansion to the consumer market. Constructed with recycled PP material and manufactured locally, Binz contributes to a greener future and hopefully pushes people a step closer to changing waste handling norms.