Beer Academy
Term
4. term
Education
Publication year
2017
Submitted on
2017-05-17
Pages
136
Abstract
This following report documents the development of the product Beer Academy, which is home brewing equipment for the novice. The project set out to seek for an underpenetrated market, which, through trend mappings, is found in home beer brewing. A competitor analysis maps the market and uncovers a potential in brewing equipment for the fan, who has never brewed before, which lowers the barrier for getting starting, while allowing the user to learn and improve with the product. The project is continuously influenced by six user representatives from the target group and experts from Søgaard Brewery. The product proposal is developed through an iterative integrated process; the result can be seen in the adjacent product report. This report, that describes the Beer Academy, is developed by Humlebierne as part of their master thesis in Industrial Design, Aalborg University. Current trends and competitors have been analyzed to find an underpenetrated marked to develop for, resulting in new home brewing equipment aiming at the novice beer fans.
Keywords
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