: Based on Carnival in Aalborg 2010
Translated title
The Experience Design of Carnival in Aalborg
Author
Tang, Mengyao
Term
4. term
Education
Publication year
2010
Submitted on
2010-11-01
Pages
103
Abstract
Denne afhandling undersøger, hvordan oplevelsesdesign anvendes i Aalborg Karneval (CA), og hvordan besøgende opfatter de skabte oplevelser. Med afsæt i den danske oplevelsesøkonomi beskriver introduktionen, at festivaler udgør en platform for at iscenesætte og levere oplevelser, og at CA siden 1990 er vokset til at være den største karneval i Nordeuropa. Afhandlingen adresserer et forskningsmæssigt hul, fordi oplevelsesdesign oftest behandles i sammenhænge som restauranter og museer, mens festivaler er mere åbne og i højere grad co-skabes af deltagerne. Problemformuleringen er: Hvad er oplevelsesdesignet i Aalborg Karneval, og hvordan opfatter besøgende det? Teoretisk anvendes Pine & Gilmore’s Experience Realms og Diller m.fl.’s innovationsproces for oplevelsesdesign, herunder 15 typer meningsfulde oplevelser, til at rammesætte tema, koncept, bredde (produkt, service, brand, kanal, promotion), varighed og intensitet af CA’s oplevelsestilbud. Metodisk benyttes et mixed methods-design med et kvalitativt interview med karnevalets koordinator (Klaus Bystrup), kvantitativ spørgeskemaundersøgelse (SurveyXact) inkl. åbne spørgsmål, street-interviews med tilfældige deltagere samt deltagerobservation; der redegøres for sampling, reliabilitet og validitet. Fokus er på selve festivalen frem for brede samfundsdiskussioner og uden dybdegående analyse af informanternes demografi. Uddraget indeholder ikke resultater, men studiet sigter mod at identificere CA’s kerneoplevelse, mulige og dominerende meningsfulde oplevelser samt deres placering i oplevelsessfærer, set fra både arrangørens og de besøgendes perspektiv.
This thesis examines how experience design is applied at the Aalborg Carnival (CA) and how visitors perceive the resulting experiences. Framed by the Danish experience economy, the introduction argues that festivals provide a platform to stage and deliver experiences and notes that CA has grown to be the largest carnival in Northern Europe since 1990. The study addresses a gap in the literature, where experience design is often discussed in restaurants and museums, while festivals are more open-ended and co-created by participants. The research questions are: What is the experience design of the Aalborg Carnival, and how do visitors perceive it? Theoretically, the study employs Pine and Gilmore’s Experience Realms and Diller et al.’s experience design innovation process, including 15 types of meaningful experiences, to analyze CA’s theme and concept as well as the breadth (product, service, brand, channel, promotion), duration, and intensity of its experience offer. Methodologically, a mixed-methods design is used, combining a qualitative interview with the carnival’s coordinator (Klaus Bystrup), a quantitative survey (SurveyXact) with open questions, on-the-spot street interviews with random participants, and participant observation; sampling, reliability, and validity are addressed. The focus is the festival itself, rather than broader societal debates, and does not center on respondents’ demographics. The excerpt does not report findings, but the study aims to identify CA’s core experience, possible and dominant meaningful experiences, and their placement within experience realms from both organizer and visitor perspectives.
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