Baitasi Essence: A taste of social innovation in the Hutong
Translated title
Baitasi Essence
Author
Scotti, Sara
Term
4. term
Education
Publication year
2017
Submitted on
2017-05-29
Abstract
This master’s thesis examines how service design with a focus on social innovation can be applied in Chinese hutong communities to create new possibilities and address existing problems. Centered on Beijing’s Baitasi district—one of the city’s last historic hutongs, currently challenged by an aging built environment, social and infrastructural disconnection, and depopulation—the project poses two core questions: How can a community’s quality of life be improved through the delivery of a service? How can social value be created by empowering residents? Using a service design approach, the thesis develops a service concept (Baitasi Taste Essence) and outlines target audiences, stakeholders, core values, and expected benefits. It employs planning and execution tools such as the Business Model Canvas, activity organization, a citizen ranking and points mechanism, mock-ups, and a video, and offers suggestions for implementation. As this excerpt covers the early chapters, it primarily introduces context, methods, and a concept outline; definitive findings are not reported here.
Dette kandidatspeciale undersøger, hvordan servicedesign med fokus på social innovation kan anvendes i kinesiske hutong-miljøer for at skabe nye muligheder og adressere eksisterende problemer. Med udgangspunkt i Baitasi-området i Beijing—en af byens sidste historiske hutonger, som i dag er præget af et aldrende byggeri, social og infrastrukturel frakobling samt affolkning—formulerer projektet to centrale spørgsmål: Hvordan kan en lokal befolknings livskvalitet forbedres gennem levering af en service? Og hvordan kan man skabe social værdi ved at styrke beboerne? Specialet anvender en servicedesigntilgang til at udvikle et servicekoncept (Baitasi Taste Essence) og beskriver målgrupper, interessenter, kerneværdier og forventede fordele. Der arbejdes med planlægnings- og eksekveringsgreb som Business Model Canvas, organisering af aktiviteter, et borger-ranking- og pointsystem, mock-ups og video samt forslag til implementering. Da dette afsnit dækker de indledende kapitler, præsenteres primært kontekst, metode og konceptudkast; endelige resultater fremgår ikke her.
[This apstract has been generated with the help of AI directly from the project full text]