An Organic Snapshot
Authors
Hansen, Vibe Bruun ; Lund, Josefine Kivie
Term
4. term
Publication year
2016
Submitted on
2016-06-01
Abstract
This thesis examines how the term ‘organic’ is articulated in Danish news media and what this articulation reveals about broader social practices around organic food consumption. Using a qualitative design, 100 news articles were collected via Infomedia. Following Kathy Charmaz’s Constructing Grounded Theory, the material underwent initial and focused coding, supported by concurrent memo writing to develop emerging ideas. Adele Clarke’s situational analysis was then applied to produce situational maps and a social worlds/arenas map, making visible the actors, relationships, and social worlds present in the material. The resulting discourses were analyzed using Norman Fairclough’s critical discourse analysis to show linguistic patterns and discourse practices associated with ‘organic’ in the media. Finally, the findings are placed in a macro-sociological perspective on postmodern society and consumption. The analysis indicates a dialectical relationship between discourse practices and social practices reflected in media portrayals of organics, offering a snapshot of how ‘organic’ is understood and used today.
Dette speciale undersøger, hvordan begrebet ‘økologisk’ bliver artikuleret i danske nyhedsmedier, og hvad denne artikulation fortæller om bredere sociale praksisser omkring økologisk forbrug. Med udgangspunkt i et kvalitativt design er der indsamlet 100 artikler via Infomedia. Data er bearbejdet med inspiration fra Kathy Charmaz’ Constructing Grounded Theory gennem initial og fokuseret kodning, suppleret af løbende memos for at udvikle foreløbige ideer. Herefter er der udarbejdet situational maps og et social worlds/arenas-kort i Adele Clarkes situational analysis-ramme for at synliggøre aktører, relationer og sociale verdener i materialet. De fremkomne diskurser er analyseret ved hjælp af Norman Faircloughs kritiske diskursanalyse for at belyse sproglige valg og diskurspraksisser knyttet til ‘økologisk’ i medierne. Endelig sættes disse fund ind i en makrosociologisk kontekst med fokus på postmoderne samfundsforhold og forbrug. Analysen peger på en dialektisk sammenhæng mellem diskurspraksis og sociale praksisser, som afspejles i mediernes omtale af økologi, og giver dermed et øjebliksbillede af, hvordan ‘økologisk’ forstås og bruges i dag.
[This apstract has been generated with the help of AI directly from the project full text]