Adoption and inclusion of Artificial Intelligence in digitalization strategies of organizations
Author
Gevorgyan, Tigran
Term
4. Semester
Publication year
2019
Submitted on
2019-08-06
Pages
116
Abstract
Dette kandidatspeciale undersøger, hvordan innovationer – især kunstig intelligens (AI) – skaber både risici og muligheder for organisationer, og hvordan virksomheder kan opdatere deres forretningsmodeller ved at integrere disse teknologier i deres digitaliseringsstrategier. Afhandlingen betragter AI som en moderne teknologi, der kan bevæge sig fra de tidlige brugere til det brede marked (ofte omtalt som at “krydse kløften”) og muligvis bidrage til en ny langsigtet økonomisk cyklus, ofte kaldet den sjette Kondratieff-bølge. Studiet identificerer typiske udfordringer og konkrete skridt, som organisationer kan tage for at justere deres forretningsmodeller for at fastholde eller styrke deres markedsposition. På baggrund af empiriske data og interviews vurderes den nuværende status for AI-adoption i organisationer. Specialet præsenterer desuden en teoretisk ramme til at vurdere potentialet for at adoptere AI som teknologi.
This master’s thesis examines how innovations—especially artificial intelligence (AI)—create both risks and opportunities for organizations, and how companies can update their business models by integrating these technologies into their digitalization strategies. It considers AI as a modern technology that may move from early adopters into the mainstream (“crossing the chasm”) and potentially contribute to a new long-term economic cycle often described as the sixth Kondratieff wave. The study identifies common challenges and practical steps organizations can take to adjust their business models to preserve or strengthen their market position. Drawing on empirical evidence and interviews, it assesses the current state of AI adoption in organizations. The thesis also introduces a theoretical framework to evaluate the potential for adopting AI as a technology.
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