A master thesis from Aalborg University
A shift in consumer research paradigm (from inside-out to outside-in perspective): - Episodic Reconstruction Method
Author(s)
Term
4. Term
Publication year
2010
Submitted on
2010-07-01
Pages
149 pages
Abstract
This thesis endavours to formulate an alternate research method, drawing inspiration and attributes of the anthropological discipline togehter with litterature on user driven innovation, in order to construct a generic research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for the company.
Keywords
Documents
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