AAU Student Projects - visit Aalborg University's student projects portal
A master's thesis from Aalborg University
Book cover


A qualitative study of how the Danish millennials perceive brand activism and how it influences their brand attitude and purchase intention

Translated title

Author

Term

4. Semester

Education

Economics and Business Administration (Marketing and Sales), Master

Publication year

2022

Submitted on

Pages

55

Keywords

Brand activism ; consumer responses ; brand attitude ; Purchase intetions ; prosocial marketing

Documents

Download
View record in AAU Student Projects