A gamification design framework recommender system

Vecerek, Attila

4. term

Innovative Communication Technologies and Entrepreneurship, Master

2019

2019-06-06

103 pages

Gamification is the use of game-design elements in non-game contexts. There are numerous gamification design frameworks that facilitate the process of designing gamified experiences providing methods and guidelines to the practitioners of gamification. Less experienced practitioners might find it difficult to choose the most appropriate framework for a specific project. This thesis aims to find out how project requirements could be mapped to gamification design frameworks. The Design Science Research Methodology was adopted in order to develop a recommender system for a limited set of classified gamification design frameworks. The study recruited an interest group of gamification practitioners to validate the developed tool in terms of its usability and the relevancy of its recommendations. The study established the terms optimal and suboptimal frameworks and identified three main framework comparison factors: feature- completeness, domain specificity, and target specificity. It explored the possibility to merge different gamification design frameworks with the purpose of creating a single optimal framework. The validation of the system revealed that additional research is needed in the area of gamification design framework classification to further improve the relevancy of the recommendations. The system was successfully deployed and is available to all gamification practitioners.

gamification design frameworks ; project requirements ; recommender system ; design science research methodology

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