Unge og opioider: Indsigt og perspektiver

Koch, Rikke

4. semester

Socialt Arbejde, Kandidat

2025

2025-05-26

71 pages

This thesis examines how knowledge about opioids and opioid-overdose can be communicated to young people aged 15-30 by involving their perspectives. Using a critical realist framework and a mixed methods approach, the study combines qualitative interviews with young people who have experiences or knowledge of opioid use, and a quantitative survey to investigate young people’s knowledge, sources of information, and preferred communication strategies. Findings indicate that young people's understanding of opioids often is limited and shaped by informal networks and social media, while traditional drug education is perceived as moralistic and disconnected from their lived experiences. The study highlights the importance of peer-based and experience-informed knowledge dissemination, emphasizing that prevention efforts should be credible, relatable and involve youth as co-creators to enhances relevance and effectiveness. The thesis concludes that opioid information and overdose prevention requires a shift from top-down campaigns toward a dialogical and inclusive practices that recognize youth as key stakeholders in public health communication. When youth are recognized as experts in their own lives, health communication can become not only more effective, but also meaningful and potentially lifesaving.

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