Generativ AI som assistent for Projektstyring og Game Design i spilproduktioner

Abstract

This thesis investigates how tailor-made ChatGPT models can be used to support knowledge-sharring in videogame production, with a specialized focus in game design and project management. The thesis was made by two graduate students from the Cand.IT education Interactive Digital Media, 2023 to 2025, at Aalborg University in Aalborg, Denmark. The origin for the thesis was based on previous experiences from DADIU, a game based educational semester in Denmark, where students from multiple educations work together in interdisciplinary teams to make multiple videogames. Here, the two co-writers discovered a problem regarding internal knowledge sharing, where a problem statement about easing well-known issues got established. Based on theoretical frameworks, empirical user testing, and qualitative interviews with experts from the Danish videogame industry. These experts had themself experienced problems with knowledge-sharing in videogame production. This study explored four key research questions: The nature of game design, the complexity of videogame project management, the structure of dynamic knowledge sharing in game development, and how GPTs can be customized to serve a role as intelligent assistants. Through four chapters, these questions are answered, before a collected discussion and conclusion was made. Two domain-specific GPT prototypes were developed, “GPT Game Design” and “GPT Projektstyring”, which were tested in collaboration with the indie game team Occultish Games. Both GPTs were developed with inspiration from theoretical sources and other research-based investigations, who have looked into the advantages of using GPT for knowledge sharing within medical, gamification, and educational purposes. Findings from user testing indicate that while both GPTs demonstrated value as knowledge support tools, their effectiveness strongly depended on prompt quality, user expertise, and proper configuration of instructions and knowledge bank for each GPT.The GPT made for game design was generally rated higher due to its perceived contextual understanding of internal documentation from Occultish, while the GPT for project management was critiqued for its long and generic responses. Ultimately, the thesis concludes that customized GPTs have significant potential to enhance internal knowledge practices in game development, especially when used strategically and supported by human oversight and continuous iteration. This applies especially to the usage of GPTs for consultation, information search, and internal collaboration.

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A master thesis from Aalborg University

Generativ AI som assistent for Projektstyring og Game Design i spilproduktioner

[Using generative AI as an assistant in project management and game design within videogame productions]