Tourist Attitude and Perception Towards Proximate Tourism. A study from the Baraha region, Nepal.: Tourist Attitude and Perception Towards Proximate Tourism. A study from the Baraha region, Nepal.
Translated title
Tourist Attitude and Perception Towards Proximate Tourism. A study from the Baraha region, Nepal.
Author
Karki, Khagendra
Term
4. term
Education
Publication year
2024
Pages
51
Abstract
This thesis examines what shapes people’s intention to visit Nepal’s Baraha region, especially among those living nearby (proximate tourists). It applies the Theory of Planned Behavior (TPB), which considers how attitudes, subjective norms (perceived social expectations), and perceived behavioral control (how easy or difficult a person thinks the trip will be) influence intentions. The study also includes destination image and prior visit experience. A mixed-method design combined an online survey and email interviews. The survey used five-point Likert-scale questions to measure TPB factors, prior experience, and perceptions of the Baraha region’s image; 427 responses were analyzed using structural equation modeling (SEM). Structured email interviews were examined through thematic analysis. Findings show that all factors were positively related to intention to visit. In order of influence, perceived behavioral control had the strongest effect, followed by destination image, prior experience as a proximate tourist, attitude toward the region, and subjective norms. The interviews supported these patterns, emphasizing that a favorable image and previous nearby visits encourage people to go. Participants expressed high confidence in managing travel logistics, which increased their intention to visit the Baraha region.
Dette speciale undersøger, hvad der former menneskers intention om at besøge Baraha-regionen i Nepal, især blandt personer, der bor i nærheden (såkaldte proxime turister). Det anvender teorien om planlagt adfærd (TPB), som ser på, hvordan holdninger, subjektive normer (oplevede sociale forventninger) og opfattet adfærdskontrol (i hvilken grad man vurderer, at rejsen er let at gennemføre) påvirker intentioner. Studiet inddrager også destinationsimage og tidligere besøgserfaringer. Undersøgelsen brugte en blandet metode: et online spørgeskema med fempunkts Likert-skala til at måle TPB-faktorer, tidligere besøg og opfattelsen af Baraha-regionens image; 427 svar blev analyseret ved hjælp af strukturelle ligningsmodeller (SEM). Derudover blev strukturerede e-mailinterviews analyseret med tematisk analyse. Resultaterne viser, at alle faktorer havde en positiv sammenhæng med intentionen om at besøge. I styrkeordenen havde opfattet adfærdskontrol størst betydning, efterfulgt af destinationsimage, tidligere erfaring som nærtboende/proxim turist, holdning til regionen og subjektive normer. Interviewene stemte overens med disse fund og fremhævede, at et gunstigt image og tidligere nærområdebesøg øger lysten til at tage af sted. Deltagerne udtrykte høj tillid til at kunne planlægge og håndtere rejsens praktiske forhold, hvilket øgede deres intention om at besøge Baraha-regionen.
[This apstract has been rewritten with the help of AI based on the project's original abstract]