The Green House Effect: the market creation of passive houses in Vienna
Author
Mäkitie, Tuukka Rainer Reinhold
Term
4. Term
Publication year
2013
Submitted on
2013-06-06
Pages
49
Abstract
Miljøinnovationer kan flytte samfundet i en mere bæredygtig retning, men de skal slå igennem på markedet for at få reel effekt. Passivhuse er meget energieffektive bygninger, der kræver minimal energi til opvarmning og køling. I Wien er markedsskabelsen for fleretagers boliger opført som passivhuse en relativ succes. Dette speciale undersøger, hvordan dette marked opstod, og hvad man kan lære af forløbet. Med udgangspunkt i aktør-netværksteori – en tilgang der ser på, hvordan mennesker, organisationer, teknologier, regler og ideer bindes sammen i netværk – blev der gennemført interviews og analyseret relevante dokumenter. Undersøgelsen peger på fire aktørsektorer, der tilsammen skabte markedet for passivhuse i Wien: politisk vilje, viden og knowhow, idealisme og økonomisk interesse. Hver sektor rummer konkrete elementer i aktør-netværket, herunder aktører, mellemled, oversættelser (måder at få forskellige interesser til at hænge sammen) og motiver. Specialet argumenterer for at forstå markedsskabelsen af miljøinnovationer som et netværk af forbundne aktører og elementer, og at netværkets sammenhæng er afgørende for produktets succes.
Environmental innovations can steer society toward greater sustainability, but they must succeed in the market to have real impact. Passive houses are highly energy‑efficient buildings that require very little energy for heating and cooling. In Vienna, the creation of a market for multi‑storey residential passive houses is a relative success. This thesis examines how that market emerged and what can be learned from it. Using actor‑network theory—an approach that looks at how people, organizations, technologies, rules, and ideas are linked in networks—the study combined interviews and document analysis. The findings point to four sectors that together built the market for passive houses in Vienna: political will, knowledge and know‑how, idealism, and economic interest. Each sector includes specific elements of the actor‑network, such as actors, intermediaries, translations (ways of aligning different interests), and motives. The study argues that the market creation of environmental innovations should be understood as a network of connected actors and elements, and that the coherence of this network is crucial to product success.
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Keywords
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