Social Media Channels in Communicative Planning: Based on the Case Study of the Estonian National Spatial Plan 2030+

Veeroja, Piret

4. Term

Urban, Energy and Environmental Planning, Master

2012

2012-06-04

97

Denne afhandling undersøger, hvordan sociale medier er blevet brugt til at fremme offentlig deltagelse i Estlands nationale rumlige plan 2030+, og hvad planlægningsteori siger om at bruge disse kanaler mere generelt. Studiet kombinerer en teoretisk gennemgang med et enkelt casestudie. Den teoretiske del introducerer kommunikativ planlægning—en tilgang, der lægger vægt på dialog mellem planlæggere, interessenter og offentligheden—og ser på sociale mediers rolle heri. For at sætte casen i kontekst skitserer afhandlingen den estiske planlægningskontekst med hensyn til kommunikativ planlægning og brugen af sociale medier. Casestudiet undersøger den nationale rumlige plan 2030+ for at se, hvordan sociale medier støttede deltagelse. Resultaterne peger på, at sociale medier kan gavne planlægningsprocesser og hjælpe med at involvere flere personer, men de bør bruges sammen med andre metoder til offentlig involvering. I praksis fungerede sociale medier bedst til at dele information om planen og i mindre grad til at opmuntre til offentlig debat.

This thesis explores how social media have been used to promote public participation in the Estonian National Spatial Plan 2030+, and what planning theory says about using these channels more broadly. The study combines a review of theory with a single case study. The theoretical part introduces communicative planning—an approach that emphasizes dialogue between planners, stakeholders, and the public—and considers the role of social media within it. To situate the case, the thesis outlines Estonia’s planning context with respect to communicative planning and the use of social media. The case study examines the 2030+ national spatial plan to see how social media supported participation. The findings suggest that social media can benefit planning processes and help involve more people, but they should be used alongside other methods of public involvement. In practice, social media worked best for sharing information about the plan and, to a lesser extent, for encouraging public discussion.

[This abstract was generated with the help of AI]

communicative planning ; public participation ; social media channels ; blogs ; online forums ; videos ; Estonian National Spatial Plan 2030+

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